These documents do real work.
Online agreements can define the relationship between your company and the people using its services: access rights, payment, intellectual property, acceptable use, liability, and dispute resolution. Privacy notices explain how personal information is collected, used, and shared, and can create important legal expectations and obligations.
They are not interchangeable. A privacy notice is not necessarily a contract, and a terms link alone does not automatically bind every visitor. The wording, presentation, notice, assent, and applicable law all matter.
Your documents should describe the business you actually operate. Not the business a template assumes you operate.
Boilerplate can leave a costly gap.
A copied privacy policy may promise that you never share data while your product sends it to analytics providers, AI services, or other vendors. Generic terms may overlook recurring subscriptions, user content, API access, or the limits of an AI-generated output.
Those gaps can become the basis for customer disputes, regulatory scrutiny, or claims by plaintiffs’ lawyers, including proposed class actions where the facts and law support them. A well-drafted document is only part of the answer: the product, disclosures, consent flows, and day-to-day practices need to match.
Built around your product.
01 / Understand the service
We start with what users can do, how you charge, what you promise, and where your responsibilities begin and end. SaaS, AI, and blockchain businesses each raise questions that generic forms may miss.
02 / Map the data practices
We work through the information you collect, the tools and providers receiving it, the purposes for which it is used, and the choices offered to users. AI training, model providers, analytics, and customer data deserve precise treatment.
03 / Align the documents
Terms of service, privacy notices, DPAs, acceptable use rules, and enterprise agreements should work together. We identify conflicts and help make the allocation of rights and responsibilities deliberate.
04 / Put the terms into practice
Clear notice, appropriate acceptance flows, version records, and a workable update process help connect the documents to the customer experience. Legal review should keep pace as the product and its data uses change.
Clarity supports growth.
Thoughtful agreements help sales teams explain the offer, product teams understand commitments, and customers know where they stand. They also make diligence and commercial negotiations easier to navigate.
Whether you are launching a product, introducing AI features, revising data practices, or preparing for an enterprise deal, we can help identify what your online documents need to address.
For background on privacy commitments, see the FTC’s privacy and security guidance and its guidance to AI companies. On notice and assent, see Berman v. Freedom Financial Network (9th Cir. 2022).
General information, not advice about any particular product or dispute. Outcomes depend on the facts, applicable law, and implementation.